The establishment of Shan Nong originated from customizing easy-to-wear and high-texture clothes for himself and his friends in the cultural and artistic circles. Relying on word of mouth, Dannong is widely recognized in the media circle, art circle and cultural circle, and gradually has a stable customized customer base.
In 2011 and 2012, Shannong was selected as the annual Most Desirable International luxury for men by the international top fashion magazine GQ.
In the autumn of 2013, Shannong began to expand its business in first-tier cities such as Beijing, Shanghai and Guangzhou, and was awarded the "2012-2013 Annual Outstanding Business Protection of China Shopping Center" in June.
Up to now, Dannong has opened 120 direct-sale stores in China, covering landmark shopping malls in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou as well as new first-tier cities. Dannong has become the most artistic and commercial potential clothing brand in China.
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