ASICS is a running shoe brand founded by Japanese industrialist Kihachiro Onitsuka. Its name is an acronym from the Latin motto "anima sana in corpore sano", which means "a sound mind in a strong body".


ASIC adheres to high technology and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture. It combines the prevention of injury to the wearers with the joy of sport and has become a global sports brand.

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