ABOUT US
Introduction to the
Parc Central, sun Hung Kai Properties (SHKP) 's first newly designed and developed shopping mall in South China, is located in the heart of Guangzhou Tianhe Central Business District. With an open garden design concept, Parc Central integrates shopping, leisure, transportation and urban space. It is one of the most representative new commercial landmarks in Guangzhou and even south China.
Building bright spot
Day ring is located in guangzhou tianhe CBD core area, ao ju guangzhou central axis focus position, set shopping, leisure, transportation hub and urban space as a whole, for the first time the "park" into the new design in the modern shopping malls, perfect people, architecture, environment and natural and harmonious concept of sustainable development, become a new landmark guangzhou most representative business.
Seen from the air, the whole building of Tianhuan looks like a leaping double fish. Its design concept comes from the carp symbolizing peace, auspice and wealth in Chinese culture. It has the charm of "Taiji double carp, fish leaping into the sky river", which implies the harmony, balance and prosperity of the city. Different from other "box" shaped commercial projects, Tianhuan breaks the "wall" design pattern and retains a large area of outdoor space on the ground, combined with multi-level green landscape, like an oasis in the city, creating a dynamic fashion world for leisure, social and shopping entertainment for citizens and tourists.
Brand in
Parc Central has a total floor area of about 110,000 square meters and 4 floors, attracting more than 200 well-known brands, covering international fashion clothing, beauty, sports brands and the world's popular food. It has opened the world's largest flagship stores for international beauty brands, including TOM FORD and YSL. Several flagship stores in Guangzhou, such as Apple Store, STUDIOUS TOKYO, Abercrombie & Fitch, ARC 'Teryx, Canada's top outdoor brand, Japanese street tide brand fashion sports series EVISU&EVISU KURO, as well as New York superhuman hot burger brand SHAKE SHACK guangzhou city first store, coffee shop % Arabica, tea culture shop xi tea LAB, Taiwan spicy scrape together hot pot, Japanese roast meat restaurant yan tie burn and other characteristics of the theme network red restaurant, One-stop to meet the quality consumption needs of young upstarts for leisure and social interaction.
Marketing activities
- In May 2017, the first large-scale theme exhibition "KUMANON's Tour in China · Kumamoto Publicity Exhibition" was exclusively introduced in Guangzhou.
- In May 2018, south China's first official Smurf 60th anniversary world Tour exhibition.
- In December 2018, a Winter Wonderland Christmas theme exhibition was created, and a large-scale outdoor snow performance debuted.
- In September 2019, cooperated with BROSMIND brothers, a famous Spanish illustrator, to bring the first Mid-Autumn Festival theme exhibition of "Run to the Moon" in South China.
- In November 2020, the Coffee Culture and Art Festival will gather 80+ coffee-related shops and brands from Guangzhou, Shenzhen, Hangzhou, Macao and other cities to create coldplay weekend for young people by listening to music, drinking coffee and taking street photos.
- In December 2020, a Christmas themed exhibition will be held to show the fairy tales of snow Land.
- In March 2021, Parc Central launched the 5th anniversary of LET's HEAPY large-scale theme activity, and joined hands with Kenny Wong, the father of Molly, the masterwork of Bosommart, and four local upstart artists in Guangzhou to create five HEAPY art Spaces together for the first time. In addition, we have cooperated with YSL Beaute, Armani Beauty, HR Helena, Porsche and other international brands to launch exclusive 5 anniversary limited co-branded gift boxes.
- In March 2022, Parc Central "HEAPY BLOOMS Blooms" theme exhibition will explore the traces of Guangzhou spring day. The Yinglong cable car will shuttle through the city garden and the dream Ferris wheel will launch pink magic.
- In July 2022, Parc Central linkage popular cartoon LYCHEE bear LYCHEE & FRIENDS, with Guangzhou local culture as the background, inject summer tide play gene, create "not sun!" Sigh at the world! YOU ARE MY HEAPY SUNSHINE "Lychee Bear family national first exhibition.
- In May 2023, the Labor Day non-labor Market was launched, the first three-district joint market, 100 food, cultural and creative, pet and other fashion play stalls gathered to create a delicious, fun, easy to visit chill heapy life festival.
- In June 2023, Parc Central and Disney China cooperation create stitch Cuteness Loading in the mainland market in the first flash activity, with thick like Hawaii enthusiasm lit on holiday, invited the city big child in the upcoming dragon boat small long holiday, feel the love and joy from the fairy tale world, open since of tropical party.
Traffic information
Subway Line 1 / Line 3 can be reached at Tiyu West Road Station exit B
APM Tianhe South Station
PREVIOUS HONORS
In May 2023, won the business network digital intelligent Operation excellent project award
In April 2023, Parc Central achieved a remarkable feat by winning three major awards consecutively!
- 2022 CSVB China Mall Value Rankings: Annual Young Power Business Benchmark Award (Gold), Annual Market Marketing Pioneer Award (Gold).
- Listed on the "China Shopping Center 2022 Annual Star Show List - New Media Marketing Star Show List" by CSGLOBAL.
In November 2022, CSGLOBAL Excellence List for New Consumer Scenes
- On November 17th, the CSGLOBAL Shopping Center Industry 2022 Annual Professional Competitiveness Rankings were announced. After a rigorous selection process by the judges, Guangzhou Parc Central stood out with its innovative online and offline shopping scenes and made it to the GoldenMall CSGLOBAL Excellence List for New Consumer Scenes in the shopping center industry for 2022.
In July 2022, the 17th China Commercial Real Estate Festival Annual Benchmark Creative Marketing Award
In May 2022, ICSC Global Marketing Gold Award
- The 2022 ICSC Maxi Awards were recently announced. Parc Central, with its "LET'S HEAPY" fifth-anniversary celebration event, received the 2022 ICSC MAXI Awards - Gold in the Integrated category.
In April 2022, "Golden Lamp Award · Luxury Landmark Award"
- On March 30, 2021, Parc Central won the "Golden Lantern Award · Luxury Landmark Award". Parc Central brings together a large number of international high-end brands, minority boutique light luxury and online fashion brand, young avant-garde tone, fully meet the exclusive shopping needs of fashionable elite in pursuit of quality life, has become a new fashion landmark among young people in Guangzhou.
LEED Gold Certificate
- With its uniquely environment friendly design, Parc Central was bestowed the LEED Gold Certificate issued by U.S. Green Building Council (USGBC).
Previous honors:
- 2020 China Experience Commercial Creation New Power List" Annual Business Marketing Case Creative Award
- Best Chinese Mega Project Award of MIPIM Asia
- China Excellent Property Award - Best Retail Development Project (China)
- China Outstanding Property Award - Best Retail Development Project Architectural Design Award
- A&D Trophy Awards Asia Pacific Best Architectural Design Award
- 2017 ICSC China Shopping Center Gold Medal
- REDesign China Gold Award（2016-2017）
- Asia Pacific Property Award Winner 2017-2018 Retail Architecture China
