The name “Shiseido”, the words are taken from a passage in I Ching meaning, Do (堂): "house of”, Shi Sei (資生): “where everything is born.” The whole passage reads “Praise the virtues of the earth, that is where anything and everything is born from”.Their inspiration was “to take everything and anything good in this world and use it to create new things”. Shiseido has been cultivating and supporting the arts from day one. The founding family’s desire to combine art and science was fervent, and their great appreciation for European art, culture and design was reflected in the course of Shiseido’s imagery over the years. For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, the brand feels that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.


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