Zuczug, founded in 2002 in Shanghai, Chinese name "Su ran". As a multi-brand collection platform based on the new lifestyle, it owns fashion brand Zuczug, sub-brand 4M36, environmental brand Klee Klee, sports brand An Ko Rau, accessories brand Extra One, designer's personal brand WHM, and the namesake collection retail brand Zuczug. The multi-dimensional cooperation spans many fields such as photography, graphic design, architectural design, art, music and public welfare. Zuczug adheres to the value of "flat", takes "life and imagination" as the basic concept, and always takes real ordinary people as the image of its brands.

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